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Monday, January 4, 2010

Da (Bay)Bears...

Now Available at The Clink Room! The new 2010 home designed for the Mobile BayBears.

The embroidery incorporates a design concept that we developed while spending a day with New Era’s digitizers in Buffalo. Our goal was make the bear appear to be emerging from the darkness. We started by embroidering the majority of his head in the same color thread as the cap color. Then we broke the large navy area into smaller fur fields, giving the head dimension. Now when the glossy navy thread catches the light, it gives this simple logo a furry 3D look. One we’d never seen before.

The new look also pays homage to the heritage of baseball in The Azalea City, especially the Mobile Bears of the 1940s. If you haven’t made the trek, Mobile defines the romantic Old South. Antebellum mansions, azalea trees, gas lamps and horse-drawn carriages. The new home cap is just part of our 2-year creative overhaul of the BayBears franchise. We’re producing a new Mobile-themed fan experience that includes ballpark mint juleps to rocking chairs. Gunna be classic!

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