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Saturday, April 4, 2009

Dont Call It A Comeback...

PF Flyers have been around for over 75 years now and that says a lot about a brand in itself. Above are a couple of the sneakers featured in the new archival reissue collection. Vaunted classics from the PF archive set the bar by which new PF designs are measured. PF archival reissues pay homage to these quintessential models, reissued with the utmost fidelity to the originals in material, build, color and markings.

PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. They were first produced by BF Goodrich in 1937. They had popularity in the 1950s and 1960s, but lost steam during the 1970s, 1980s, and 1990s. The brand was purchased by Converse in 1972, but later sold off due to antitrust issues. New Balance bought the rights to the brand in 2001 (which had been dormant since 1992) and resurrected it in 2003.

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